Concepedia

Byeng-Hee Chang

BC

Statistics

Publications

15

Citations

988

H-Index

13

Active since

2003

Affiliations

Sungkyunkwan University(Current)

University of Florida

Byeng-Hee Chang is an author at Sungkyunkwan University specializing in marketing, social sciences, and consumer behavior.

Publications per year

2003–2020

15

Publications

15

Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

Byeng-Hee Chang, Eyun‐Jung Ki · Journal of Media Economics · 2005 · 183 citations

Management, Marketing, Marketing Management +9

The psychology behind QR codes: User experience perspective

Donghee Shin, Jaemin Jung, Byeng-Hee Chang · Computers in Human Behavior · 2012 · 168 citations

Social Sciences, Psychology, Social Psychology +4

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Sylvia M. Chan‐Olmsted, Byeng-Hee Chang · Journal of Media Economics · 2003 · 118 citations

Business, Strategic Management, Strategy +16

Factors Affecting the Adoption of Gamified Smart Tourism Applications: An Integrative Approach

Changsok Yoo, Shin-Hye Kwon, Hyunsoo Na et al. · Sustainability · 2017 · 111 citations · Full text

Management, Information Systems, Tourism Management +17

Exploring factors affecting the adoption and continuance of online games among college students in South Korea

Byeng-Hee Chang, Seung‐Eun Lee, Byoung-Sun Kim · New Media & Society · 2006 · 104 citations

Management, Information Systems, Behavior Change Theory +15

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