Concepedia

Seung‐Eun Lee

SL

Statistics

Publications

15

Citations

570

H-Index

12

Active since

2002

Affiliations

Central Michigan University(Current)

The University of Texas at Austin

Seung‐Eun Lee is an author at Central Michigan University specializing in marketing, online consumer behavior, and business.

Publications per year

2002–2022

15

Publications

15

“PIN” pointing the motivational dimensions behind Pinterest

Ian Mull, Seung‐Eun Lee · Computers in Human Behavior · 2014 · 123 citations

Social Sciences, Psychology, Social Psychology +2

Exploring factors affecting the adoption and continuance of online games among college students in South Korea

Byeng-Hee Chang, Seung‐Eun Lee, Byoung-Sun Kim · New Media & Society · 2006 · 104 citations

Management, Information Systems, Behavior Change Theory +15

An exploratory study of using 3D avatars as online salespeople

Ian Mull, Jamie Wyss, Eunjung Moon et al. · Journal of Fashion Marketing and Management · 2015 · 56 citations

Arts, Marketing, Social Psychology +10

Measuring Neural Responses to Apparel Product Attractiveness

Benjamin Touchette, Seung‐Eun Lee · Clothing and Textiles Research Journal · 2016 · 53 citations

Social Sciences, Neuroscience, Psychology +10

Factors Influencing Engagement in Fashion Brands’ Instagram Posts

Alexis Jones, Seung‐Eun Lee · Fashion Practice · 2021 · 38 citations

Business, Communication, Marketing +15

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