Concepedia

Hyejoon Rim

HR

32

Publications

1.6K

Citations

22

H-Index

2009

Active since

Affiliations

University of Minnesota(Current)

University of Florida

Syracuse University

Chinese University of Hong Kong

Youngstown State University

Hyejoon Rim is an author at University of Minnesota specializing in management, corporate social responsibility, and business.

Top concepts

ManagementCorporate Social ResponsibilityBusinessArtsCorporate ResponsesSocial ResponsibilityCommunicationSocial InfluenceCorporate GovernanceSocial Media

Publications per year

2009–2024

32

Publications

32

Polarized public opinion responding to corporate social advocacy: Social network analysis of boycotters and advocators

Hyejoon Rim, YoungAh Lee, Sanglim Yoo · Public Relations Review · 2019 · 165 citations

Social Media, Activism, Sociology +11

Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR

Hyejoon Rim, Sora Kim · Journal of Public Relations Research · 2016 · 147 citations

Csr Skepticism, Social Influence, Public Evaluations +16

Mobile News Adoption among Young Adults

Sylvia M. Chan‐Olmsted, Hyejoon Rim, Amy Zerba · Journalism & Mass Communication Quarterly · 2013 · 132 citations

Innovation Adoption, Emerging Media, Digital Marketing +27

Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

Hyejoon Rim, Sung-Un Yang, Jaejin Lee · Journal of Business Research · 2016 · 124 citations

Strategic Partnerships, Management, Business +9

“How Negative Becomes Less Negative”: Understanding the Effects of Comment Valence and Response Sidedness in Social Media

Hyejoon Rim, Doori Song · Journal of Communication · 2016 · 81 citations

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