Jaejin Lee

Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

Hyejoon Rim, Sung-Un Yang, Jaejin Lee · Journal of Business Research · 2016 · 124 citations

Strategic Partnerships, Management, Business +9

New insights into socially responsible consumers: The role of personal values

Jaejin Lee, Moonhee Cho · International Journal of Consumer Studies · 2018 · 90 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +26

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Kyeongwon Kwon, Jaejin Lee, Cen Wang et al. · International Journal of Advertising · 2023 · 60 citations

Greenwashing, Green Marketing, Digital Marketing +27

Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance

Jihye Kim, Jaejin Lee, Yoo Jin Chung · Journal of Interactive Advertising · 2017 · 48 citations

Customer Satisfaction, Product Type, Social Media Activity +17

Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram

Kyeongwon Kwon, Jaejin Lee · Corporate Communications An International Journal · 2021 · 39 citations

Socially Responsible Product, Consumer Research, Social Marketing +20