Concepedia

Jaejin Lee

JL

Statistics

Publications

17

Citations

583

H-Index

12

Active since

2016

Affiliations

Florida State University(Current)

University of Kansas

Florida A&M University - Florida State University College of Engineering

University of Minnesota

University of Florida

Jaejin Lee is an author at Florida State University specializing in marketing, marketing management, and corporate social responsibility.

Publications per year

2016–2024

17

Publications

17

Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification

Hyejoon Rim, Sung-Un Yang, Jaejin Lee · Journal of Business Research · 2016 · 125 citations

Management, Nonprofit Management, Organization Studies +17

New insights into socially responsible consumers: The role of personal values

Jaejin Lee, Moonhee Cho · International Journal of Consumer Studies · 2018 · 96 citations

Business, Marketing, Marketing Management +12

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Kyeongwon Kwon, Jaejin Lee, Cen Wang et al. · International Journal of Advertising · 2023 · 69 citations

Business, Communication, Marketing +13

Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance

Jihye Kim, Jaejin Lee, Yoo Jin Chung · Journal of Interactive Advertising · 2017 · 50 citations

Business, Marketing, Marketing Management +17

Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram

Kyeongwon Kwon, Jaejin Lee · Corporate Communications An International Journal · 2021 · 42 citations

Management, Marketing, Marketing Management +17

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