Moonhee Cho

Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

Ying Xiong, Moonhee Cho, Brandon Boatwright · Public Relations Review · 2018 · 310 citations

Computational Social Science, Social Networks, Social Network Analysis +14

Public engagement with nonprofit organizations on Facebook

Moonhee Cho, Tiffany Schweickart, Abigail Haase · Public Relations Review · 2014 · 260 citations

Public Involvement, Philanthropy, Public Engagement +4

Communicating Corporate Social Responsibility on Social Media

Moonhee Cho, Lauren Furey, Tiffany L. Mohr · Business and Professional Communication Quarterly · 2016 · 178 citations

Csr Messages, Online Communication, Reputation Management +23

New insights into socially responsible consumers: The role of personal values

Jaejin Lee, Moonhee Cho · International Journal of Consumer Studies · 2018 · 90 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +26

User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media

Sylvia M. Chan‐Olmsted, Moonhee Cho, Sangwon Lee · Online Journal of Communication and Media Technologies · 2013 · 90 citations · Full text

Social Medium Monitoring, Digital Marketing, Online Communication +29