Concepedia

Kyeongwon Kwon

KK

Statistics

Publications

3

Citations

110

H-Index

3

Active since

2021

Affiliations

Florida State University(Current)

Kyeongwon Kwon is an author at Florida State University specializing in consumer research, sustainable marketing, and marketing communication.

Top concepts

ArtsBusinessMarketingManagementAdvertisingSocial MediaCommunicationContent AnalysisSocial MarketingConsumer Research

Publications per year

2021–2023

3

Publications

3

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Kyeongwon Kwon, Jaejin Lee, Cen Wang et al. · International Journal of Advertising · 2023 · 60 citations

Greenwashing, Green Marketing, Digital Marketing +27

Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram

Kyeongwon Kwon, Jaejin Lee · Corporate Communications An International Journal · 2021 · 39 citations

Socially Responsible Product, Consumer Research, Social Marketing +20

Fast food menu calorie labeling contexts as complex contributing factors to overeating

Rachel L. Bailey, Kyeongwon Kwon, Christopher J. Garcia et al. · Appetite · 2022 · 11 citations

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