Concepedia

Cen Wang

CW

Statistics

Publications

2

Citations

124

H-Index

2

Active since

1983

Affiliations

Metal Industries Research & Development Centre(Current)

Cen Wang is an author at Metal Industries Research & Development Centre specializing in green marketing, business, and management.

ORCID

Top concepts

Publications per year

1983–2023

2

Publications

2

The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign Products

Cen Wang, Charles W. Lamb · Journal of the Academy of Marketing Science · 1983 · 64 citations

, , +9

From green advertising to greenwashing: content analysis of global corporations’ green advertising on social media

Kyeongwon Kwon, Jaejin Lee, Cen Wang et al. · International Journal of Advertising · 2023 · 60 citations

, , +27

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