Concepedia

Yoo Jin Chung

YJ

6

Publications

237

Citations

6

H-Index

2017

Active since

Affiliations

University of Florida(Current)

Ewha Womans University

Yoo Jin Chung is an author at University of Florida specializing in management, business, and social influence.

Top concepts

BusinessManagementMarketingCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingOrganizational Behavior

Publications per year

2017–2023

6

Publications

6

Measuring consumer-perceived humanness of online organizational agents

Lincoln Lu, Casey J. McDonald, Tom Kelleher et al. · Computers in Human Behavior · 2021 · 53 citations

Customer Satisfaction, Online Customer Behavior, Online Organizational Agents +10

Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance

Jihye Kim, Jaejin Lee, Yoo Jin Chung · Journal of Interactive Advertising · 2017 · 48 citations

Customer Satisfaction, Product Type, Social Media Activity +17

Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users

Yoo Jin Chung, Eunice Kim · Journal of Promotion Management · 2020 · 40 citations

Vaping and Instagram: A Content Analysis of e-Cigarette Posts Using the Content Appealing to Youth (CAY) Index

Jordan M. Alpert, Huan Chen, Heather Riddell et al. · Substance Use & Misuse · 2021 · 35 citations

How CEO Social Media Disclosure and Gender Affect Perceived CEO Attributes, Relationship Investment, and Engagement Intention

Cen April Yue, Yoo Jin Chung, Tom Kelleher et al. · Journalism & Mass Communication Quarterly · 2020 · 33 citations

Engagement Intention, Organizational Characteristic, Social Influence +21

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