Concepedia

Eunice Kim

EK

37

Publications

3.3K

Citations

25

H-Index

2000

Active since

Affiliations

University of Florida(Current)

Ewha Womans University

Korea University

The University of Texas at Austin

Johns Hopkins University

Eunice Kim is an author at University of Florida specializing in communication, marketing, and management.

Top concepts

CommunicationMarketingManagementConsumer ResearchArtsSocial MediaConsumer BehaviorInteractive MarketingAdvertisingSocial Sciences

Publications per year

2000–2024

37

Publications

37

Four-Year Longitudinal Course of Children and Adolescents With Bipolar Spectrum Disorders: The Course and Outcome of Bipolar Youth (COBY) Study

Boris Birmaher, David Axelson, Benjamin I. Goldstein et al. · American Journal of Psychiatry · 2009 · 520 citations · Full text

Why we post selfies: Understanding motivations for posting pictures of oneself

Yongjun Sung, Jung‐Ah Lee, Eunice Kim et al. · Personality and Individual Differences · 2016 · 292 citations

Social Identity, Social Media, Personal Identity +13

Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

Eunice Kim, Yongjun Sung, Hamsu Kang · Computers in Human Behavior · 2014 · 281 citations

Viral Marketing, Social Media, Brand Equity +13

To App or Not to App: Engaging Consumers via Branded Mobile Apps

Eunice Kim, Jhih-Syuan Lin, Yongjun Sung · Journal of Interactive Advertising · 2013 · 254 citations

Digital Marketing, Consumer Study, Consumer Research +19

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Susanna Lee, Eunice Kim · Journal of Global Fashion Marketing · 2020 · 248 citations

Rows per page

1–5 of 37