Concepedia

Yongjun Sung

YS

Statistics

Publications

85

Citations

7.5K

H-Index

44

Active since

2005

Affiliations

Korea University(Current)

The University of Texas at Austin

Southern Methodist University

University of Georgia

Grady Memorial Hospital

Yongjun Sung is an author at Korea University specializing in marketing, business, and consumer behavior.

Publications per year

2005–2024

85

Publications

85

Pictures Speak Louder than Words: Motivations for Using Instagram

Eunji Lee, Jung‐Ah Lee, Jang Ho Moon et al. · Cyberpsychology Behavior and Social Networking · 2015 · 583 citations

Social Sciences, Communication, Marketing +17

Effects of brand personality on brand trust and brand affect

Yongjun Sung, Jooyoung Kim · Psychology and Marketing · 2010 · 532 citations

Business, Marketing, Marketing Management +9

Brand Personality Structures in the United States and Korea: Common and Culture‐Specific Factors

Yongjun Sung, Spencer F. Tinkham · Journal of Consumer Psychology · 2005 · 379 citations

Business, Marketing, Marketing Management +16

Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions

Xinge Li, Yongjun Sung · Computers in Human Behavior · 2021 · 374 citations

Computing, Psychology, Social Psychology +11

Why we post selfies: Understanding motivations for posting pictures of oneself

Yongjun Sung, Jung‐Ah Lee, Eunice Kim et al. · Personality and Individual Differences · 2016 · 296 citations

Social Sciences, Psychology, Social Psychology +11

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