Concepedia

Jooyoung Kim

JK

49

Publications

4.4K

Citations

31

H-Index

2002

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

Kookmin University

National Cancer Center

University of Florida

Jooyoung Kim is an author at University of Georgia specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingInteractive MarketingBrand AwarenessMarketing CommunicationCommunicationConsumer BehaviorCustomer Satisfaction

Publications per year

2002–2023

49

Publications

49

Advertising in the Metaverse: Research Agenda

Jooyoung Kim · Journal of Interactive Advertising · 2021 · 611 citations · Full text

Research Agenda, Advertising, Targeted Advertising +5

Effects of brand personality on brand trust and brand affect

Yongjun Sung, Jooyoung Kim · Psychology and Marketing · 2010 · 526 citations

Marketing, Consumer Decision Making, Potential Utility +11

The differential roles of brand credibility and brand prestige in consumer brand choice

Tae Hyun Baek, Jooyoung Kim, Jay Yu · Psychology and Marketing · 2010 · 417 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +16

The Power of Affect: Predicting Intention

Jon D. Morris, Chongmoo Woo, James A. Geason et al. · Journal of Advertising Research · 2002 · 347 citations

Behavioral Decision Making, Affective Variable, Affective Neuroscience +21

Antecedents of True Brand Loyalty

Jooyoung Kim, Jon D. Morris, Joffre Swait́ · Journal of Advertising · 2008 · 295 citations

True Brand Loyalty, Customer Satisfaction, Brand Equity +14

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