Concepedia

Tae Hyun Baek

TH

Statistics

Publications

57

Citations

4.3K

H-Index

34

Active since

1999

Affiliations

University of Kentucky(Current)

Bryant University

Sungkyunkwan University

University of Georgia

Louisiana State University in Shreveport

Tae Hyun Baek is an author at University of Kentucky specializing in marketing, business, and persuasion.

Publications per year

1999–2025

57

Publications

57

Stay Away From Me

Tae Hyun Baek, Mariko Morimoto · Journal of Advertising · 2012 · 524 citations

Business, Marketing, Marketing Management +17

The differential roles of brand credibility and brand prestige in consumer brand choice

Tae Hyun Baek, Jooyoung Kim, Jay Yu · Psychology and Marketing · 2010 · 429 citations

Business, Marketing, Marketing Management +13

Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence

Tae Hyun Baek, Minseong Kim · Telematics and Informatics · 2023 · 275 citations

Computing, Computer Science, Social Psychology +9

Examining the antecedents and consequences of mobile app engagement

Seeun Kim, Tae Hyun Baek · Telematics and Informatics · 2017 · 199 citations

Education, Information Technology, Community Engagement +11

Guilt and Shame: Environmental Message Framing Effects

Tae Hyun Baek, Sukki Yoon · Journal of Advertising · 2017 · 186 citations

Social Sciences, Psychology, Social Psychology +14

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