Concepedia

Tae Hyun Baek

TH

Statistics

Publications

55

Citations

4K

H-Index

32

Active since

1999

Affiliations

University of Kentucky(Current)

Bryant University

Sungkyunkwan University

University of Georgia

Myongji University

Tae Hyun Baek is an author at University of Kentucky specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingCommunicationInteractive MarketingPersuasionConsumer BehaviorArtsSocial Influence

Publications per year

1999–2025

55

Publications

55

Stay Away From Me

Tae Hyun Baek, Mariko Morimoto · Journal of Advertising · 2012 · 504 citations

Customer Satisfaction, Online Customer Behavior, Advertising +12

The differential roles of brand credibility and brand prestige in consumer brand choice

Tae Hyun Baek, Jooyoung Kim, Jay Yu · Psychology and Marketing · 2010 · 417 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +16

Is ChatGPT scary good? How user motivations affect creepiness and trust in generative artificial intelligence

Tae Hyun Baek, Minseong Kim · Telematics and Informatics · 2023 · 244 citations

Artificial Intelligence, Generative Artificial Intelligence, Cognitive Science +13

Examining the antecedents and consequences of mobile app engagement

Seeun Kim, Tae Hyun Baek · Telematics and Informatics · 2017 · 195 citations

Customer Satisfaction, Mobile App Engagement, Behavioral Sciences +10

Guilt and Shame: Environmental Message Framing Effects

Tae Hyun Baek, Sukki Yoon · Journal of Advertising · 2017 · 176 citations

Behavioral Decision Making, Social Psychology, Empathy +23

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