Concepedia
Statistics
Publications
22
Citations
1.1K
H-Index
18
Active since
2002
Affiliations
Auburn University(Current)
University of Tennessee at Knoxville
University of Kentucky
Bryant University
Sungkyunkwan University
Seeun Kim is an author at Auburn University specializing in consumer research, marketing, and management.
Top concepts
MarketingConsumer ResearchManagementSocial InfluenceConsumer BehaviorBehavioral ScienceAdvertisingCommunicationInteractive MarketingPersuasion
Publications per year
2002–2023
Examining the antecedents and consequences of mobile app engagement
Seeun Kim, Tae Hyun Baek · Telematics and Informatics · 2017 · 195 citations
Customer Satisfaction, Mobile App Engagement, Behavioral Sciences +10
Factors affecting stickiness and word of mouth in mobile applications
Seeun Kim, Tae Hyun Baek, Youn‐Kyung Kim et al. · Journal of Research in Interactive Marketing · 2016 · 148 citations
Customer Satisfaction, Targeted Advertising, Consumer Research +22
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
Tae Hyun Baek, Marat Bakpayev, Sukki Yoon et al. · International Journal of Advertising · 2021 · 103 citations
Artificial Intelligence, Broad Smiles, Social Psychology +20
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek, Sukki Yoon, Seeun Kim · International Journal of Advertising · 2015 · 92 citations
Environmental Performance, Engineering, Behavioral Decision Making +27
Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals
Hyejune Park, Seeun Kim · Clothing and Textiles Research Journal · 2021 · 62 citations
Behavioral Decision Making, Digital Marketing, Consumer Research +23
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