Concepedia
Statistics
Publications
20
Citations
1.1K
H-Index
18
Active since
2015
Affiliations
Auburn University(Current)
University of Tennessee at Knoxville
University of Kentucky
Bryant University
Sungkyunkwan University
Seeun Kim is an author at Auburn University specializing in marketing, business, and consumer behavior.
Publications per year
2015–2024
Examining the antecedents and consequences of mobile app engagement
Seeun Kim, Tae Hyun Baek · Telematics and Informatics · 2017 · 199 citations
Education, Information Technology, Community Engagement +11
Factors affecting stickiness and word of mouth in mobile applications
Seeun Kim, Tae Hyun Baek, Youn‐Kyung Kim et al. · Journal of Research in Interactive Marketing · 2016 · 150 citations
Business, Information Technology, Marketing +13
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
Tae Hyun Baek, Marat Bakpayev, Sukki Yoon et al. · International Journal of Advertising · 2021 · 116 citations
Social Sciences, Psychology, Social Psychology +14
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek, Sukki Yoon, Seeun Kim · International Journal of Advertising · 2015 · 94 citations
Natural Resources, Communication, Social Psychology +17
Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals
Hyejune Park, Seeun Kim · Clothing and Textiles Research Journal · 2021 · 69 citations
Business, Marketing, Retail Management +17
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