Hyejune Park

The role of social network websites in the consumer–brand relationship

Hyejune Park, Youn‐Kyung Kim · Journal of Retailing and Consumer Services · 2014 · 219 citations

Marketing, Relationship Marketing, Social Media +13

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

Hyejune Park, Rachel Esther Lim · Journal of Retailing and Consumer Services · 2023 · 147 citations

Research Agenda, Culture, Material Culture +5

Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

Hyejune Park, Youn‐Kyung Kim · Journal of Retailing and Consumer Services · 2015 · 132 citations

Marketing, Green Marketing, Fashion +12

Collaborative apparel consumption in the digital sharing economy: An agenda for academic inquiry

Hyejune Park, Cosette M. Armstrong · International Journal of Consumer Studies · 2017 · 120 citations

Digital Society, Digital Marketing, Collaborative Consumption Modes +20

Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel

Hyejune Park, Cosette M. Armstrong · Journal of Retailing and Consumer Services · 2019 · 112 citations

Online Customer Behavior, Consumer Culture, Digital Marketing +10