Rachel Esther Lim

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Rachel Esther Lim, So Young Lee · Computers in Human Behavior · 2023 · 169 citations

Influencer Studies, Social Media, Societal Influence +14

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

Hyejune Park, Rachel Esther Lim · Journal of Retailing and Consumer Services · 2023 · 147 citations

Research Agenda, Culture, Material Culture +5

Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

Rachel Esther Lim, Yoon Hi Sung, Wei‐Na Lee · Journal of Business Research · 2018 · 44 citations

Cross-cultural Communication, Culture, Socially Responsible Product +10

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising

Ji Mi Hong, Rachel Esther Lim, Lucy Atkinson · Journal of Applied Social Psychology · 2021 · 29 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +26

Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response

Yoon Hi Sung, Rachel Esther Lim, Wei‐Na Lee · International Journal of Advertising · 2021 · 24 citations