Concepedia

So Young Lee

SY

8

Publications

343

Citations

8

H-Index

2015

Active since

Affiliations

The University of Texas at Austin(Current)

Seoul National University of Education

Soongsil University

So Young Lee is an author at The University of Texas at Austin specializing in crisis management, management, and business.

Top concepts

Crisis ManagementBusinessManagementArtsCovid-19MarketingPersuasionAdvertisingBrand EquitySocial Media

Publications per year

2015–2023

8

Publications

8

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility

Rachel Esther Lim, So Young Lee · Computers in Human Behavior · 2023 · 169 citations

Influencer Studies, Social Media, Societal Influence +14

Never easy to say “sorry”: Exploring the interplay of crisis involvement, brand image, and message appeal in developing effective corporate apologies

So Young Lee, Lucy Atkinson · Public Relations Review · 2018 · 50 citations

Effective Corporate Apologies, Advertising, Brand Equity +11

Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses

So Young Lee, Yoon Hi Sung, Dongwon Choi et al. · Journal of Business Ethics · 2019 · 44 citations

Psychological Distance, Risk Communication, Crisis Communication +7

Hybrid happening: Organizational reputations in corporate crises

So Young Lee, Esther Rachel Lim, Minette E. Drumwright · Public Relations Review · 2018 · 25 citations

Hybrid Happening, Organizational Communication, Reputation Management +7

Evaluation of Medical Humanities Course in College of Medicine Using the Context, Input, Process, and Product Evaluation Model

So Young Lee, Seung Hee Lee, Jwa‐Seop Shin · Journal of Korean Medical Science · 2019 · 20 citations · Full text

Rows per page

1–5 of 8