Statistics
Publications
16
Citations
690
H-Index
15
Active since
2000
Dongwon Choi is an author at Kookmin University specializing in business, advertising psychology, and persuasion.
Publications per year
2000–2023
16
16
Building a Better Native Advertising Disclosure
Bartosz W. Wojdynski, Hyejin Bang, Kate Keib et al. · Journal of Interactive Advertising · 2017 · 77 citations
Business, Communication, Marketing +17
Emojis and assertive environmental messages in social media campaigns
Tae Hyun Baek, Seeun Kim, Sukki Yoon et al. · Internet Research · 2021 · 51 citations
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