Concepedia

Bartosz W. Wojdynski

BW

29

Publications

2.3K

Citations

21

H-Index

2013

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

Oglethorpe University

University of Kansas

Boston University

Bartosz W. Wojdynski is an author at University of Georgia specializing in marketing, communication, and management.

ORCID

Top concepts

Publications per year

2013–2024

29

Publications

29

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Bartosz W. Wojdynski, Nathaniel Evans · Journal of Advertising · 2015 · 579 citations

The Deceptiveness of Sponsored News Articles

Bartosz W. Wojdynski · American Behavioral Scientist · 2016 · 165 citations

, , +17

Tracking users' visual attention and responses to personalized advertising based on task cognitive demand

Hyejin Bang, Bartosz W. Wojdynski · Computers in Human Behavior · 2015 · 161 citations

, , +12

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Bartosz W. Wojdynski, Nathaniel Evans · International Journal of Advertising · 2019 · 158 citations

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

Michelle A. Amazeen, Bartosz W. Wojdynski · Journalism · 2018 · 130 citations · Full text

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