Hyejin Bang

Tracking users' visual attention and responses to personalized advertising based on task cognitive demand

Hyejin Bang, Bartosz W. Wojdynski · Computers in Human Behavior · 2015 · 161 citations

Marketing, Cognitive Science, Visual Attention +12

School engagement, self-esteem, and depression of adolescents: The role of sport participation and volunteering activity and gender differences

Hyejin Bang, Doyeon Won, Sanghyun Park · Children and Youth Services Review · 2020 · 137 citations

School Engagement, Volunteering Activity, Physical Activity +12

From motivation to organizational commitment of volunteers in non‐profit sport organizations

Hyejin Bang, Stephen Ross, Thomas G. Reio · Journal of Management Development · 2012 · 121 citations

Job Satisfaction, Organizations, Sport Participation +11

An Empirical Assessment of Spectator-Based Brand Equity

Stephen Ross, Keith C. Russell, Hyejin Bang · Journal of Sport Management · 2008 · 116 citations

Advertising, Brand Equity, Management +11

Development and validation of the volunteer motivations scale for international sporting events (VMS-ISE)

Hyejin Bang, Packianathan Chelladurai · International Journal of Sport Management and Marketing · 2009 · 100 citations

Physical Activity, Volunteer Motivations, Exercise Psychology +19