Doyeon Won

School engagement, self-esteem, and depression of adolescents: The role of sport participation and volunteering activity and gender differences

Hyejin Bang, Doyeon Won, Sanghyun Park · Children and Youth Services Review · 2020 · 137 citations

School Engagement, Volunteering Activity, Physical Activity +12

Predicting consumers’ intention to purchase sporting goods online

Weisheng Chiu, Taejung Kim, Doyeon Won · Asia Pacific Journal of Marketing and Logistics · 2018 · 111 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Study +21

Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment

Doyeon Won, Weisheng Chiu, Hyun Byun · Asia Pacific Journal of Marketing and Logistics · 2022 · 104 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +24

Motivations, Commitment, and Intentions to Continue Volunteering for Sporting Events

Hyejin Bang, Doyeon Won, Yongjae Kim · Event Management · 2009 · 69 citations

Education, Goal Setting, Exercise Psychology +16

Internal marketing, organizational commitment, and job performance in sport and leisure services

Weisheng Chiu, Doyeon Won, Jung-Sup Bae · Sport Business and Management An International Journal · 2019 · 66 citations

Performance Management, Customer Satisfaction, Employee Attitude +15