Concepedia

Yongjae Kim

YK

15

Publications

560

Citations

11

H-Index

1999

Active since

Affiliations

Kutztown University(Current)

International College of Applied Kinesiology-USA

University of Florida

Bowling Green State University

Yongjae Kim is an author at Kutztown University specializing in management, marketing, and sports marketing.

Top concepts

ManagementMarketingSports MarketingBehavioral SciencePerformance StudiesArtsMotivationGame DesignConsumer ResearchAdvertising

Publications per year

1999–2019

15

Publications

15

An exploration of motives in sport video gaming

Yongjae Kim, Stephen Ross · International Journal of Sports Marketing and Sponsorship · 2006 · 120 citations

Behavioral Sciences, Performance Studies, Online Gaming +15

For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation

Brendan Dwyer, Yongjae Kim · Journal of Sport Management · 2011 · 109 citations

Entertainment Marketing, Behavioral Decision Making, Digital Marketing +32

Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes

Patrick Walsh, Yongjae Kim, Stephen Ross · Sport Marketing Quarterly · 2008 · 75 citations

Consumer Research, Journalism, Brand Recall +21

Motivations, Commitment, and Intentions to Continue Volunteering for Sporting Events

Hyejin Bang, Doyeon Won, Yongjae Kim · Event Management · 2009 · 69 citations

Education, Goal Setting, Exercise Psychology +16

An Examination of the Psychological and Consumptive Behaviors of Sport Video Gamers

Yongjae Kim, Patrick Walsh, Stephen Ross · Sport Marketing Quarterly · 2008 · 39 citations

Rows per page

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