Concepedia
Statistics
Publications
40
Citations
1K
H-Index
20
Active since
2009
Affiliations
Virginia Commonwealth University(Current)
Temple University
Temple College
Old Dominion University
University of South Carolina
Brendan Dwyer is an author at Virginia Commonwealth University specializing in marketing, sport psychology, and social sciences.
Publications per year
2009–2024
For Love or Money: Developing and Validating a Motivational Scale for Fantasy Football Participation
Brendan Dwyer, Yongjae Kim · Journal of Sport Management · 2011 · 110 citations
Social Sciences, Marketing, Marketing Management +17
Divided Loyalty? An Analysis of Fantasy Football Involvement and Fan Loyalty to Individual National Football League (NFL) Teams
Brendan Dwyer · Journal of Sport Management · 2011 · 91 citations
Business, Marketing, Marketing Management +12
Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism
Brendan Dwyer, Gregory Greenhalgh, Carrie W. LeCrom · Journal of Sport Management · 2015 · 61 citations
Fantasy Sport Consumer Segmentation: An Investigation into the Differing Consumption Modes of Fantasy Football Participants
Brendan Dwyer, Joris Drayer · Sport Marketing Quarterly · 2010 · 47 citations
Exploring and Measuring Spectator Sport Fanaticism
Brendan Dwyer, Carrie W. LeCrom, Gregory Greenhalgh · Communication & Sport · 2016 · 43 citations
Social Sciences, Cultural Studies, Audience Studies +14
1–5 of 40