Nathaniel Evans - Concepedia

Author

Nathaniel Evans

University of Georgia ORCID

Also Known As

Evans, Nathaniel, Evans, Nathaniel J., Nathaniel Evans, Nathaniel J. Evans, Nathaniel Joseph Evans

Publications

2.7K

Citations

H-Index

100

Concepts

All Affiliations

University of Georgia Grady Memorial Hospital University of Tennessee at Knoxville Argonne National Laboratory

About

Nathaniel Evans is an author at University of Georgia specializing in marketing, management, and advertising.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.2K
2	Arts	7	7	1.2K
3	Engineering	2	2	70
4	Business	1	1	20
5	Education	1	1	49

Nathaniel Evans

Publications

2.6K

Citations

H-Index

Page 1

	Year	Citations
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent Nathaniel Evans, Joe Phua, Hyoyeun Jun Journal of Interactive Advertising Digital MarketingTargeted AdvertisingInstagram Influencer AdvertisingConsumer ResearchSocial Marketing	2017	811
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising Bartosz W. Wojdynski, Nathaniel Evans Journal of Advertising	2015	579
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats Bartosz W. Wojdynski, Nathaniel Evans International Journal of Advertising	2019	158
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising Colin Campbell, Nathaniel Evans Journal of Interactive Marketing	2018	119
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising Nathaniel Evans, Dooyeon Park Journal of Current Issues & Research in Advertising	2015	116
Measuring Sponsorship Transparency in the Age of Native Advertising Bartosz W. Wojdynski, Nathaniel Evans, Mariea Grubbs Hoy Journal of Consumer Affairs AdvertisingInteractive MarketingSponsorship TransparencyManagementConsumer Research	2017	109
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos Nathaniel Evans, Mariea Grubbs Hoy, Courtney Carpenter Childers Journal of Advertising Digital MarketingTargeted AdvertisingConsumer ResearchSocial MarketingSocial Influence	2018	107
How sponsorship transparency mitigates negative effects of advertising recognition Nathaniel Evans, Bartosz W. Wojdynski, Mariea Grubbs Hoy International Journal of Advertising	2018	101
Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned Glen Nowak, Nathaniel Evans, Bartosz W. Wojdynski, Vaccine VaccinationVaccine SafetyPreventive MedicineVirtual RealityImmersive Technology	2019	70
Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames? Nathaniel Evans, Les Carlson, Mariea Grubbs Hoy Journal of Advertising	2013	55

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