Concepedia

Nathaniel Evans

NE

23

Publications

2.6K

Citations

20

H-Index

2013

Active since

Affiliations

University of Georgia(Current)

Grady Memorial Hospital

University of Tennessee at Knoxville

Argonne National Laboratory

Nathaniel Evans is an author at University of Georgia specializing in marketing, management, and advertising.

ORCID

Top concepts

Publications per year

2013–2023

23

Publications

23

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Nathaniel Evans, Joe Phua, Hyoyeun Jun · Journal of Interactive Advertising · 2017 · 811 citations

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Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

Bartosz W. Wojdynski, Nathaniel Evans · Journal of Advertising · 2015 · 579 citations

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats

Bartosz W. Wojdynski, Nathaniel Evans · International Journal of Advertising · 2019 · 158 citations

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel Evans · Journal of Interactive Marketing · 2018 · 119 citations

Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising

Nathaniel Evans, Dooyeon Park · Journal of Current Issues & Research in Advertising · 2015 · 116 citations

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