Joe Phua

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

Nathaniel Evans, Joe Phua, Hyoyeun Jun · Journal of Interactive Advertising · 2017 · 811 citations

Digital Marketing, Targeted Advertising, Instagram Influencer Advertising +28

Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Seung‐A Annie Jin, Joe Phua · Journal of Advertising · 2014 · 720 citations

Digital Marketing, Consumer Research, Social Influence +22

Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Computers in Human Behavior · 2017 · 577 citations

Social Networks, Social Media, Interpersonal Communication +14

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Joe Phua, Seung‐A Annie Jin, Jihoon Kim · Telematics and Informatics · 2016 · 486 citations

Social Media, Brand Identification, Personal Branding +12

Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes

Joe Phua, Sun Joo Ahn · Journal of Marketing Communications · 2014 · 118 citations

Digital Marketing, Brand Strategy, Consumer Research +24