Concepedia

Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention

Joe Phua, Seung‐A Annie Jin, Jihoon Kim

Telematics and Informatics · 2016 · 486 citations · 54 references

Concepts

Social MediaBrand IdentificationPersonal BrandingInteractive MarketingSocial ComputingBrand CommitmentConsumer ResearchManagementSocial InfluenceSocial Medium MarketingCommunicationBrand AwarenessArtsMarketingBrand Engagement

References

54

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 37.8K citations

Social Influence, Communication, Social Structures +17

Birds of a Feather: Homophily in Social Networks

Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.2K citations

Social Influence, Social Structures, Social Network +18

Social Network Sites: Definition, History, and Scholarship

danah boyd, Nicole B. Ellison · Journal of Computer-Mediated Communication · 2007 · 15.9K citations · Full text

Computational Social Science, Social Networks, Social Media +14

The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

Nicole B. Ellison, Charles Steinfield, Cliff Lampe · Journal of Computer-Mediated Communication · 2007 · 9.7K citations · Full text

Brand Community

Albert M. Muñiz, Thomas C. O’Guinn · Journal of Consumer Research · 2001 · 3.9K citations