Personal Branding

Personal Branding is a strategic career-management process of creating, positioning, and maintaining a differentiated and positive impression of oneself in the minds of a targeted audience by articulating and consistently communicating a unique combination of individual characteristics that signal value.

174

Publications

9.1K

Citations

328

Authors

183

Institutions

Publications per year

2017–2026

Parents

Career Management

Children

Career SignalingInfluencer Self-brandingOnline Personal BrandingPersonal Brand ArchitecturePersonal Brand AuthenticityPersonal Brand CommunicationPersonal Brand ConsistencyPersonal Brand DevelopmentPersonal Brand EquityPersonal Brand Experience

Publications

174

Online Personal Branding: Processes, Challenges, and Implications

Lauren I. Labrecque, Ereni Markos, George R. Milne · Journal of Interactive Marketing · 2010 · 480 citations · Full text

Business, Marketing, Marketing Management +12

`Meat, Mask, Burden`

Alison Hearn · Journal of Consumer Culture · 2008 · 479 citations

Social Sciences, Marketing, Marketing Management +16

Marketization and the Recasting of the Professional Self

Daniel J. Lair, Katie Sullivan, George Cheney · Management Communication Quarterly · 2004 · 316 citations

Business, Communication, Marketing +10

From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding

Ifan D. H. Shepherd · Journal of Marketing Management · 2005 · 304 citations

Business, Marketing, Marketing Management +7

Personal Branding on Twitter

Cara Brems, Martina Temmerman, Todd Graham et al. · Digital Journalism · 2016 · 241 citations · Full text

Social Sciences, Communication, Audience Studies +16

1–5 of 174

Authors

328

SG
Sergey Gorbatov
Vrije Universiteit Amsterdam, Netherlands
5 publications · 346 citations
5
h-index
SN
Svetlana N. Khapova
Vrije Universiteit Amsterdam, Netherlands
4 publications · 331 citations
4
h-index
TK
Thilo Kunkel
Temple University, United States
4 publications · 281 citations
4
h-index
EI
Evgenia I. Lysova
Vrije Universiteit Amsterdam, Netherlands
3 publications · 309 citations
3
h-index
AE
Avery E. Holton
University of Utah, United States
3 publications · 267 citations
3
h-index

1–5 of 328

Institutions

183

1–8 of 183

Venues

Journal of Product & Brand Management
4 publications · 280 citations
4
h-index
Marketing Education Review
MER · 4 publications · 83 citations
4
h-index
Journal of Marketing Management
MM · 3 publications · 410 citations
3
h-index
Journal of Brand Management
3 publications · 115 citations
3
h-index
Journalism
3 publications · 233 citations
3
h-index

1–5