Concepedia
Statistics
Publications
24
Citations
1.6K
H-Index
21
Active since
2012
Affiliations
Griffith University(Current)
Temple University
Swinburne University of Technology
University of Massachusetts Amherst
Hosei University
Jason P. Doyle is an author at Griffith University specializing in marketing, business, and marketing management.
Publications per year
2012–2023
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
Jason P. Doyle, Yiran Su, Thilo Kunkel · European Sport Management Quarterly · 2020 · 170 citations
Business, Marketing, Marketing Management +17
Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok
Yiran Su, Bradley J. Baker, Jason P. Doyle et al. · International Journal of Sport Communication · 2020 · 168 citations · Full text
Social Sciences, Communication, Marketing +16
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption
Jason P. Doyle, Kevin Filo, Daniel Lock et al. · Sport Management Review · 2016 · 128 citations · Full text
Social Sciences, Psychology, Social Psychology +9
Exploring athlete brand image development on social media: the role of signalling through source credibility
Sangwon Na, Thilo Kunkel, Jason P. Doyle · European Sport Management Quarterly · 2019 · 114 citations · Full text
Business, Marketing, Marketing Management +13
Examining the Longitudinal Structure, Stability, and Dimensional Interrelationships of Team Identification
Daniel Lock, Daniel C. Funk, Jason P. Doyle et al. · Journal of Sport Management · 2014 · 96 citations
Management, Organization Studies, Organizational Behavior +14
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