Concepedia
Statistics
Publications
19
Citations
1.1K
H-Index
15
Active since
2018
Affiliations
University of Georgia(Current)
Temple University
University of Massachusetts Amherst
Griffith University
Florida State University
Yiran Su is an author at University of Georgia specializing in marketing, business, and marketing management.
Publications per year
2018–2024
Athlete branding via social media: examining the factors influencing consumer engagement on Instagram
Jason P. Doyle, Yiran Su, Thilo Kunkel · European Sport Management Quarterly · 2020 · 170 citations
Business, Marketing, Marketing Management +17
Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok
Yiran Su, Bradley J. Baker, Jason P. Doyle et al. · International Journal of Sport Communication · 2020 · 168 citations · Full text
Social Sciences, Communication, Marketing +16
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis
Xingyang Lv, Rui Zhang, Yiran Su et al. · Journal of Travel & Tourism Marketing · 2022 · 168 citations
Business, Marketing, Tourism Management +17
The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
Yiran Su, Bradley J. Baker, Jason P. Doyle et al. · Sport Marketing Quarterly · 2020 · 95 citations · Full text
Business, Marketing, Marketing Management +12
Esports Scholarship Review: Synthesis, Contributions, and Future Research
Anthony D. Pizzo, Yiran Su, Tobias Scholz et al. · Journal of Sport Management · 2022 · 81 citations
Social Sciences, Cultural Studies, Audience Studies +13
1–5 of 19