Concepedia

Thilo Kunkel

TK

40

Publications

1.9K

Citations

25

H-Index

2010

Active since

Affiliations

Temple University(Current)

Griffith University

University of Georgia

Swinburne University of Technology

Thilo Kunkel is an author at Temple University specializing in management, marketing, and sports marketing.

Top concepts

ManagementMarketingSports MarketingConsumer ResearchBrand StrategyBrandingBrand ManagementFan LoyaltyBrand AwarenessMedia Marketing

Publications per year

2010–2024

40

Publications

40

Athlete branding via social media: examining the factors influencing consumer engagement on Instagram

Jason P. Doyle, Yiran Su, Thilo Kunkel · European Sport Management Quarterly · 2020 · 161 citations

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams

Thilo Kunkel, Daniel C. Funk, Brad Hill · Journal of Sport Management · 2013 · 126 citations

Brand Relationship, Brand Strategy, Consumer Research +17

Exploring athlete brand image development on social media: the role of signalling through source credibility

Sangwon Na, Thilo Kunkel, Jason P. Doyle · European Sport Management Quarterly · 2019 · 109 citations · Full text

Social Medium Monitoring, Digital Marketing, Social Marketing +27

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia · Sport Marketing Quarterly · 2020 · 109 citations · Full text

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Thilo Kunkel, Jason P. Doyle, Daniel C. Funk et al. · Journal of Sport Management · 2016 · 91 citations

Digital Marketing, Consumer Research, Sports Sponsorship +24

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