Rui Biscaia

Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

Rui Biscaia, Abel Correia, António Rosado et al. · Journal of Sport Management · 2013 · 290 citations · Full text

Business, Marketing, Marketing Management +17

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa et al. · Journal of Sport Management · 2014 · 274 citations

Management, Marketing, Marketing Management +10

The effects of emotions on football spectators' satisfaction and behavioural intentions

Rui Biscaia, Abel Correia, António Rosado et al. · European Sport Management Quarterly · 2012 · 166 citations · Full text

Social Sciences, Psychology, Social Psychology +9

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia · Sport Marketing Quarterly · 2020 · 117 citations

Business, Marketing, Marketing Management +11

Investigating the role of fan club membership on perceptions of team brand equity in football

Rui Biscaia, Stephen Ross, Masayuki Yoshida et al. · Sport Management Review · 2015 · 100 citations

Business, Marketing, Marketing Management +10