Brian S. Gordon

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa et al. · Journal of Sport Management · 2014 · 261 citations

Customer Satisfaction, Social Psychology, Fan Communities +21

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Masayuki Yoshida, Bob Heere, Brian S. Gordon · Journal of Sport Management · 2014 · 236 citations

Customer Satisfaction, Behavioral Decision Making, Specific Sport Team +30

Bridging the gap between social media and behavioral brand loyalty

Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa et al. · Electronic Commerce Research and Applications · 2018 · 104 citations

Marketing, Customer Satisfaction, Social Media +12

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Masayuki Yoshida, Brian S. Gordon, Bob Heere et al. · Sport Marketing Quarterly · 2015 · 70 citations · Full text

Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification

Masayuki Yoshida, Brian S. Gordon, Jeffrey James · Journal of Brand Management · 2021 · 59 citations · Full text

Marketing, Consumer Happiness, Management +7