Masayuki Yoshida

Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences

Masayuki Yoshida, Jeffrey James · Journal of Sport Management · 2010 · 399 citations

Customer Experience, Customer Satisfaction, Service Quality +15

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa et al. · Journal of Sport Management · 2014 · 261 citations

Customer Satisfaction, Social Psychology, Fan Communities +21

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Masayuki Yoshida, Bob Heere, Brian S. Gordon · Journal of Sport Management · 2014 · 236 citations

Customer Satisfaction, Behavioral Decision Making, Specific Sport Team +30

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

Bob Heere, Matthew C. Walker, Masayuki Yoshida et al. · The Journal of Marketing Theory and Practice · 2011 · 187 citations

Consumer Study, Consumer Research, Associated Communities +18

Service quality at sporting events: Is aesthetic quality a missing dimension?

Masayuki Yoshida, Jeffrey James · Sport Management Review · 2009 · 131 citations

Total Quality Management, Customer Satisfaction, Aesthetic Quality +14