Balamurugan Annamalai

Author

XIM University ORCID

Also Known As

Balamurugan Annamalai

Publications

371

Citations

H-Index

Concepts

All Affiliations

XIM University Xavier School of Management Sambalpur University Indian Institute of Management Sambalpur Institute of Technology Management

About

Balamurugan Annamalai is an author at XIM University specializing in communication, management, and finance.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	3	3	176
2	Communication	3	3	176
3	Business	2	2	38
4	Arts	1	1	126
5	Engineering	1	1	67

Balamurugan Annamalai

Publications

341

Citations

H-Index

Page 1

	Year	Citations
Social media content strategy for sport clubs to drive fan engagement Balamurugan Annamalai, Masayuki Yoshida, Sanjeev Varshney, Journal of Retailing and Consumer Services Social MediaFan EngagementSport ClubsSocial Medium IntelligenceManagement	2021	126
A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices Divya Aggarwal, Shabana Chandrasekaran, Balamurugan Annamalai Journal of Behavioral and Experimental Finance Computational FinanceEngineeringData ScienceData MiningPredictive Analytics	2020	67
Evaluating marketer generated content popularity on brand fan pages – A multilevel modelling approach Shabana Chandrasekaran, Balamurugan Annamalai, Supriya Kumar De Telematics and Informatics Brand Fan PagesAdvertisingBrand EquityContent MarketingDigital Marketing	2019	35
Corporate governance data of 6 Asian economies (2010–2017) Raja R.R. Singareddy, Shabana Chandrasekaran, Balamurugan Annamalai, Data in Brief	2018	27
Financial Inclusion Remodeling: Including the Excluded Masses Raja R.R. Singareddy, Pratyush Ranjan, Balamurugan Annamalai, Space and Culture India Monetary PolicyEconomicsPublic FinanceInternational FinancePublic Policy	2019	23
Analysis of Motor Vehicle Accidents: Comparison Between Before and During the COVID-19 Lockdown in Maharashtra, India Atul Arun Pathak, Shabana Chandrasekaran, Balamurugan Annamalai Transportation Research Record Journal of the Transportation Research Board	2022	19
Social media and Tourism: a cross-platform study of Indian DMOs Shabana Chandrasekaran, R.V. ShabbirHusain, Balamurugan Annamalai Current Issues in Tourism	2022	17
The power of words: driving online consumer engagement in Fintech R.V. ShabbirHusain, Atul Arun Pathak, Shabana Chandrasekaran, International Journal of Bank Marketing Digital MarketingInformation ProcessingConsumer ResearchBrand StrategyCommunication	2023	15
Consumer behavior in Islamic banking: a systematic literature review and agenda for future research R.V. ShabbirHusain, Balamurugan Annamalai, Shabana Chandrasekaran Journal of Islamic marketing	2024	12

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