Concepedia

Balamurugan Annamalai

BA

9

Publications

341

Citations

9

H-Index

2018

Active since

Affiliations

XIM University(Current)

Xavier School of Management

Sambalpur University

Indian Institute of Management Sambalpur

Institute of Technology Management

Balamurugan Annamalai is an author at XIM University specializing in communication, management, and finance.

Top concepts

ManagementCommunicationFinanceFintechBusinessMarketingSocial MediaBrand StrategyContent AnalysisConsumer Research

Publications per year

2018–2024

9

Publications

9

Social media content strategy for sport clubs to drive fan engagement

Balamurugan Annamalai, Masayuki Yoshida, Sanjeev Varshney et al. · Journal of Retailing and Consumer Services · 2021 · 126 citations

Social Media, Fan Engagement, Sport Clubs +10

A complete empirical ensemble mode decomposition and support vector machine-based approach to predict Bitcoin prices

Divya Aggarwal, Shabana Chandrasekaran, Balamurugan Annamalai · Journal of Behavioral and Experimental Finance · 2020 · 67 citations

Computational Finance, Engineering, Data Science +8

Evaluating marketer generated content popularity on brand fan pages – A multilevel modelling approach

Shabana Chandrasekaran, Balamurugan Annamalai, Supriya Kumar De · Telematics and Informatics · 2019 · 35 citations

Brand Fan Pages, Advertising, Brand Equity +11

Corporate governance data of 6 Asian economies (2010–2017)

Raja R.R. Singareddy, Shabana Chandrasekaran, Balamurugan Annamalai et al. · Data in Brief · 2018 · 27 citations · Full text

Financial Inclusion Remodeling: Including the Excluded Masses

Raja R.R. Singareddy, Pratyush Ranjan, Balamurugan Annamalai et al. · Space and Culture India · 2019 · 23 citations · Full text

Monetary Policy, Economics, Public Finance +13

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