Concepedia
Statistics
Publications
177
Citations
3.7K
Authors
9
Location
Ōtsu, Japan
Also known as びわこ成蹊スポーツ大学
Biwako Seikei Sport College is a education institution in Ōtsu, Japan known for medicine, marketing, and business.
Top concepts
MedicineMarketingMarketing ManagementBusinessEducationConsumer BehaviorSport PsychologyGeriatric MedicineKinesiologyExercise Physiology
Customer Satisfaction With Game and Service Experiences: Antecedents and Consequences
Masayuki Yoshida, Jeffrey James · Journal of Sport Management · 2010 · 412 citations
Business, Marketing, Marketing Management +16
Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context
Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa et al. · Journal of Sport Management · 2014 · 274 citations
Management, Marketing, Marketing Management +10
Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself
Masayuki Yoshida, Bob Heere, Brian S. Gordon · Journal of Sport Management · 2014 · 249 citations
Business, Marketing, Marketing Management +17
Direct and Interaction Effects of Team Identification and Satisfaction on Intention to Attend Games
Hirotaka Matsuoka, Packianathan Chelladurai, Munehiko Harada · Sport Marketing Quarterly · 2003 · 235 citations
Social Sciences, Psychology, Social Psychology +11
Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory
Bob Heere, Matthew C. Walker, Masayuki Yoshida et al. · The Journal of Marketing Theory and Practice · 2011 · 190 citations
Business, Marketing, Marketing Management +13
1–5 of 177
Biwako Seikei Sport College, Japan
171 publications · 3.4K citations
26
h-index
21 publications · 84 citations
4
2 publications · 28 citations
2
27 publications · 28 citations
5 publications · 33 citations
1–5 of 9