Concepedia

Bradley J. Baker

BJ

36

Publications

1.9K

Citations

23

H-Index

1995

Active since

Affiliations

Temple University(Current)

University of Massachusetts Amherst

Temple College

University of Oxford

University of Cambridge

Bradley J. Baker is an author at Temple University specializing in management, marketing, and sports marketing.

ORCID

Top concepts

Publications per year

1995–2023

36

Publications

36

eSport management: Embracing eSport education and research opportunities

Daniel C. Funk, Anthony D. Pizzo, Bradley J. Baker · Sport Management Review · 2017 · 344 citations

Fan Engagement in 15 Seconds: Athletes’ Relationship Marketing During a Pandemic via TikTok

Yiran Su, Bradley J. Baker, Jason P. Doyle et al. · International Journal of Sport Communication · 2020 · 162 citations · Full text

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A community-sourced glossary of open scholarship terms

Sam Parsons, Flávio Azevedo, Mahmoud Medhat Elsherif et al. · Nature Human Behaviour · 2022 · 153 citations · Full text

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Complement component C4 gene intron 9 as a phylogenetic marker for primates: long terminal repeats of the endogenous retrovirus ERV-K(C4) are a molecular clock of evolution

Andrew W. Dangel, Bradley J. Baker, Anna R. Mendoza et al. · Immunogenetics · 1995 · 108 citations

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eSport vs. Sport: A Comparison of Spectator Motives

Anthony D. Pizzo, Bradley J. Baker, Sangwon Na et al. · Sport Marketing Quarterly · 2018 · 104 citations · Full text

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