Concepedia

Sangwon Na

SN

5

Publications

231

Citations

5

H-Index

2018

Active since

Affiliations

Mississippi State University(Current)

Temple University

Griffith University

Sangwon Na is an author at Mississippi State University specializing in brand equity, sports marketing, and social marketing.

Top concepts

ArtsMarketingManagementFan LoyaltyBrand EquitySocial MediaBrand AwarenessMedia MarketingBrand ManagementSocial Influence

Publications per year

2018–2023

5

Publications

5

Exploring athlete brand image development on social media: the role of signalling through source credibility

Sangwon Na, Thilo Kunkel, Jason P. Doyle · European Sport Management Quarterly · 2019 · 109 citations · Full text

Social Medium Monitoring, Digital Marketing, Social Marketing +27

Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy

Thilo Kunkel, Jason P. Doyle, Sangwon Na · European Sport Management Quarterly · 2020 · 49 citations

Brand Strategy, Social Marketing, Sports Sponsorship +23

Do not bet on your favourite football team: the influence of fan identity-based biases and sport context knowledge on game prediction accuracy

Sangwon Na, Yiran Su, Thilo Kunkel · European Sport Management Quarterly · 2018 · 38 citations

Esports gender diversity: A leisure constraints perspective

Anthony D. Pizzo, Sangwon Na, Doohan Kim et al. · Journal of Leisure Research · 2023 · 22 citations

Leisure Constraints, Leisure Study, Sport Participation +15

Fear of Missing Out: An Antecedent of Online Fan Engagement of Sport Teams’ Social Media

Younghan Lee, Sangwon Na · Communication & Sport · 2023 · 13 citations

Rows per page

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