2
Publications
200
Citations
2
H-Index
2021
Active since
Affiliations
Rui Zhang is an author at Southwestern University of Finance and Economics specializing in consumer behavior, communication, and consumer research.
Top concepts
ArtsTourismMarketingManagementSocial MediaCommunicationSocial ImpactSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2021–2022
2
2
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1–2 of 2