Concepedia

Personal Brand Development

Personal Brand Development is a strategic process within the domain of personal branding that involves the systematic creation, refinement, and communication of a distinctive professional identity to establish a differentiated and authentic reputation in a specific social or occupational field.

55

Publications

2.3K

Citations

97

Authors

64

Institutions

Publications per year

2017–2026

25

Parents

Publications

55

Online Personal Branding: Processes, Challenges, and Implications

Lauren I. Labrecque, Ereni Markos, George R. Milne · Journal of Interactive Marketing · 2010 · 480 citations · Full text

, , +12

What journalists retweet: Opinion, humor, and brand development on Twitter

Logan Molyneux · Journalism · 2014 · 203 citations · Full text

, , +16

Like Me: Generation Z and the Use of Social Media for Personal Branding

Alexandra Vițelar · Management Dynamics in the Knowledge Economy · 2019 · 141 citations · Full text

, , +17

Building a personal brand through social networking

Lisa Harris, Alan Rae · Journal of Business Strategy · 2011 · 123 citations

, , +15

A new blueprint for powerful and authentic personal branding

Hubert K. Rampersad · Performance Improvement Journal · 2008 · 80 citations

, , +17

1–5 of 55

Authors

97

  1. MK
    Manel Khedher

    Manouba University, Tunisia

    2 publications · 72 citations

    2

    h-index

  2. CP
    Christopher Pich

    Nottingham Trent University, United Kingdom

    2 publications · 44 citations

    2

    h-index

  3. DG
    Dan Gall

    University of Iowa, United States

    2 publications · 47 citations

    2

    h-index

  4. GA
    Guja Armannsdottir

    Nottingham Trent University, United Kingdom

    2 publications · 44 citations

    2

    h-index

  5. RH
    Reaz Hafiz

    1 publications · 26 citations

    1

    h-index

1–5 of 97

Institutions

64

  1. Rice University

    Houston, United States

    2 h-index

    2 publications

    30 citations

  2. Emory University

    Atlanta, United States

    2 h-index

    8 publications

    146 citations

  3. Texas A&M University

    College Station, United States

    2 h-index

    2 publications

    30 citations

  4. Nottingham Trent University

    Nottingham, United Kingdom

    2 h-index

    5 publications

    108 citations

  5. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    47 citations

  6. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    23 citations

  7. Hospital for Special Surgery

    New York, United States

    1 h-index

    1 publications

    36 citations

  8. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    12 citations

1–8 of 64

Venues

  1. Journal of Political Marketing

    2 publications · 44 citations

    3

    h-index

  2. Marketing Education Review

    MER · 3 publications · 52 citations

    3

    h-index

  3. International Journal of Sport Communication

    IJSC · 1 publications · 23 citations

    2

    h-index

  4. Journal of Library Administration

    JLA · 2 publications · 47 citations

    2

    h-index

  5. Journal of accountancy online/Journal of accountancy

    JofA · 1 publications · 12 citations

    1

    h-index

1–5