Performance Improvement Journal · 2008 · 80 citations · 0 references
BusinessMarketingMarketing ManagementBrand ManagementDigital MarketingStrategic MarketingBrand CommunicationBrand ExperienceBrand IdentityBrand ImageOnline Brand ManagementPersonal BrandingAuthentic BrandingBrand Personality AuthenticityHuman-performance TechnologyOnline Personal BrandingPersonal Brand AuthenticityPersonal Brand CommunicationPersonal Brand DevelopmentProfessional Branding
A strong personal brand is an important asset in today's online, virtual, and individual age. As a human performance technology (HPT) professional, you should take control of your brand and the message it sends. This article introduces an authentic personal branding model that will help HPT professionals build an effective personal brand that they can project in everything they do.