Concepedia

Personal Brand Communication

Personal Brand Communication is a strategic dissemination process through which an individual conveys a distinctive professional identity to a target audience, differentiating it from general communication by focusing on the intentional presentation of self-relevant attributes, values, and competencies to build personal reputation and visibility.

26

Publications

5.3K

Citations

55

Authors

29

Institutions

Publications per year

2017–2026

12

Parents

Publications

26

I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience

Alice Marwick, danah boyd · New Media & Society · 2010 · 4.5K citations

, , +16

A new blueprint for powerful and authentic personal branding

Hubert K. Rampersad · Performance Improvement Journal · 2008 · 80 citations

, , +17

Developing an authentic personal brand using impression management behaviours

Helen Thompson‐Whiteside, Sarah Turnbull, Liza Howe-Walsh · Qualitative Market Research An International Journal · 2018 · 74 citations · Full text

, , +15

Personal Branding: Building Your Pathway to Professional Success

Jodi Philbrick, Ana D. Cleveland · Medical Reference Services Quarterly · 2015 · 60 citations

, , +17

The impact of social networks in the development of a personal sports brand

Michael Robert Green · Sport Business and Management An International Journal · 2016 · 54 citations

, , +17

1–5 of 26

Authors

55

  1. CP
    Christopher Pich

    Nottingham Trent University, United Kingdom

    2 publications · 44 citations

    2

    h-index

  2. GA
    Guja Armannsdottir

    Nottingham Trent University, United Kingdom

    2 publications · 44 citations

    2

    h-index

  3. NE
    Nihat Erdoğmuş

    Kocaeli Üniversitesi, Türkiye

    1 publications · 15 citations

    1

    h-index

  4. EC
    Edgar Centeno

    Tecnológico de Monterrey, Mexico

    1 publications · 28 citations

    1

    h-index

  5. SS
    Stevani Stevani

    Tarumanagara University, Indonesia

    1 publications · 18 citations

    1

    h-index

1–5 of 55

Institutions

29

  1. Tarumanagara University

    Jakarta, Indonesia

    2 h-index

    4 publications

    106 citations

  2. Nottingham Trent University

    Nottingham, United Kingdom

    2 h-index

    5 publications

    108 citations

  3. Texas A&M University

    College Station, United States

    2 h-index

    4 publications

    67 citations

  4. University of Portsmouth

    Portsmouth, United Kingdom

    1 h-index

    3 publications

    222 citations

  5. York University

    Toronto, Canada

    1 h-index

    2 publications

    50 citations

  6. Binus University

    Jakarta, Indonesia

    1 h-index

    1 publications

    25 citations

  7. University of Pembangunan Nasional Veteran Jawa Timur

    Surabaya, Indonesia

    1 h-index

    9 publications

    117 citations

  8. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    12 citations

1–8 of 29

Venues

  1. Journal of Political Marketing

    2 publications · 44 citations

    2

    h-index

  2. Jurnal Komunikasi

    1 publications · 18 citations

    1

    h-index

  3. New Media & Society

    1 publications · 4.5K citations

    1

    h-index

  4. Journal of Marketing Communications

    1 publications · 53 citations

    1

    h-index

  5. Journal of Consumer Behaviour

    1 publications · 25 citations

    1

    h-index

1–5