Helen Thompson‐Whiteside

Developing an authentic personal brand using impression management behaviours

Helen Thompson‐Whiteside, Sarah Turnbull, Liza Howe-Walsh · Qualitative Market Research An International Journal · 2018 · 72 citations · Full text

Entrepreneurial Phenomenon, Culture, Personal Branding +12

Advertising: should creative women be expected to ‘fake it?’

Helen Thompson‐Whiteside, Sarah Turnbull, Liza Howe-Walsh · Journal of Marketing Management · 2020 · 26 citations · Full text

The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective

Judith Fletcher‐Brown, Karen Middleton, Helen Thompson‐Whiteside et al. · Journal of Advertising · 2024 · 25 citations · Full text

Consumer Research, Consumer Speech Acts, Institutional Actors +18

Location, location, location: does place provide the opportunity for differentiation for universities?

Emma Jane Winter, Helen Thompson‐Whiteside · Journal of Marketing for HIGHER EDUCATION · 2017 · 19 citations

Competitive He Market, Brand Strategy, Education +21

Something in Adland doesn’t add up: It’s time to make female creatives count

Helen Thompson‐Whiteside · Business Horizons · 2020 · 18 citations · Full text

Creative Writing, Creativity, Gender Studies +6