Judith Fletcher‐Brown

Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources

Judith Fletcher‐Brown, Sarah Turnbull, Giampaolo Viglia et al. · International Journal of Research in Marketing · 2020 · 83 citations · Full text

Social Sciences, Communication, Marketing +12

Mobile technology to give a resource-based knowledge management advantage to community health nurses in an emerging economies context

Judith Fletcher‐Brown, Diane Carter, Vijay Pereira et al. · Journal of Knowledge Management · 2020 · 42 citations

Nursing, Knowledge Management, Public Health Nursing +14

Health marketing in an emerging market: The critical role of signaling theory in breast cancer awareness

Judith Fletcher‐Brown, Vijay Pereira, Munyaradzi W. Nyadzayo · Journal of Business Research · 2017 · 38 citations · Full text

Management, Marketing, Marketing Management +15

The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective

Judith Fletcher‐Brown, Karen Middleton, Helen Thompson‐Whiteside et al. · Journal of Advertising · 2024 · 28 citations · Full text

Social Sciences, Communication, Marketing +16

How consumers subvert advertising through rhetorical institutional work

Karen Middleton, Helen Thompson‐Whiteside, Sarah Turnbull et al. · Psychology and Marketing · 2021 · 16 citations

Business, Communication, Marketing +15