Concepedia

Munyaradzi W. Nyadzayo

MW

Statistics

Publications

30

Citations

2.2K

H-Index

23

Active since

2011

Affiliations

University of Wollongong in Dubai(Current)

Swinburne University of Technology

Macquarie University

Virginia Commonwealth University

Deakin University

Munyaradzi W. Nyadzayo is an author at University of Wollongong in Dubai specializing in business, marketing, and marketing management.

ORCID

Publications per year

2011–2022

30

Publications

30

Antecedents of consumer brand engagement and brand loyalty

Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson · Journal of Marketing Management · 2016 · 428 citations

, , +11

The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

Munyaradzi W. Nyadzayo, Saman Khajehzadeh · Journal of Retailing and Consumer Services · 2016 · 401 citations

, , +16

Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness

Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson · Journal of Services Marketing · 2017 · 137 citations

, , +9

Brand relationships and brand equity in franchising

Munyaradzi W. Nyadzayo, Margaret Jekanyika Matanda, Michael T. Ewing · Industrial Marketing Management · 2011 · 101 citations

, , +14

Drivers and outcomes of relationship quality with professional service firms: An SME owner-manager perspective

Riza Casidy, Munyaradzi W. Nyadzayo · Industrial Marketing Management · 2017 · 90 citations · Full text

, , +13

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