Journal of Retailing and Consumer Services · 2016 · 401 citations · 72 references
BusinessMarketingMarketing ManagementBrand ManagementCustomer Relationship ManagementRelationship MarketingBrand ExperienceBrand ImageBrand LoyaltyCustomer LoyaltyCustomer SatisfactionRelationship QualityBrand Image DimensionsBrand Image EffectsBrand Image MeasurementLoyalty DriversLoyalty IntentionModerated MediationPerceived Brand Quality
72
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Xianggui Qu · Technometrics · 2007 · 14.8K citations
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations