Loyalty Intention

Loyalty Intention is a psychological construct representing a consumer’s conscious commitment to repeatedly purchase from a particular brand in the future, distinguished from related behavioral intentions by its focus on sustained brand preference and resistance to competitive influences.

1.3K

Publications

121.4K

Citations

2.8K

Authors

1.2K

Institutions

Publications per year

2017–2026

562

Authors

2.8K

  1. HH
    Heesup Han

    Sejong University, South Korea

    23 publications · 1.7K citations

    18

    h-index

  2. BC
    Bee‐Lia Chua

    Universiti Putra Malaysia, Malaysia

    7 publications · 499 citations

    7

    h-index

  3. JC
    Jyh‐Shen Chiou

    National Chengchi University, Taiwan

    6 publications · 1.3K citations

    6

    h-index

  4. CF
    Carlos Flavián

    Universidad de Zaragoza, Spain

    6 publications · 1K citations

    6

    h-index

  5. HW
    Hui-Chih Wang

    National Taiwan University Hospital, Taiwan

    6 publications · 252 citations

    6

    h-index

1–5 of 2.8K

Venues

  1. Journal of Retailing and Consumer Services

    72 publications · 7.7K citations

    49

    h-index

  2. Journal of Business Research

    JBR · 37 publications · 6.7K citations

    32

    h-index

  3. Journal of Brand Management

    25 publications · 2.5K citations

    21

    h-index

  4. Journal of Marketing Research

    22 publications · 3.6K citations

    19

    h-index

  5. Sustainability

    26 publications · 1.4K citations

    18

    h-index

1–5