Loyalty Intention
Loyalty Intention is a psychological construct representing a consumer’s conscious commitment to repeatedly purchase from a particular brand in the future, distinguished from related behavioral intentions by its focus on sustained brand preference and resistance to competitive influences.
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121.4K
Citations
2.8K
Authors
1.2K
Institutions
Publications per year
2017–2026
562
Parents
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Phillip Hellier, Gus Geursen, Rodney Carr et al. · European Journal of Marketing · 2003 · 1.6K citations
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Sejong University
Seoul, South Korea
18 h-index
28 publications
1.8K citations
Universitat de València
Valencia, Spain
14 h-index
36 publications
2K citations

University of South Australia
Adelaide, Australia
14 h-index
25 publications
4.4K citations

Pennsylvania State University
State College, United States
12 h-index
16 publications
2.3K citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
11 h-index
14 publications
1K citations
Universidad de Zaragoza
Zaragoza, Spain
10 h-index
25 publications
3.2K citations
Universiti Putra Malaysia
Seri Kembangan, Malaysia
10 h-index
14 publications
619 citations
University of Nevada, Las Vegas
Las Vegas, United States
10 h-index
16 publications
725 citations
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72 publications · 7.7K citations
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JBR · 37 publications · 6.7K citations
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26 publications · 1.4K citations
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