Gus Geursen

Customer repurchase intention

Phillip Hellier, Gus Geursen, Rodney Carr et al. · European Journal of Marketing · 2003 · 1.6K citations

Business, Marketing, Marketing Management +15

Understanding undergraduates’ money management behaviour: a study beyond financial literacy

Jill Bamforth, Charles Jebarajakirthy, Gus Geursen · International Journal of Bank Marketing · 2018 · 55 citations

Education, Financial Management, Higher Education +6

Undergraduates’ responses to factors affecting their money management behaviour: some new insights from a qualitative study

Jill Bamforth, Charles Jebarajakirthy, Gus Geursen · Young Consumers Insight and Ideas for Responsible Marketers · 2017 · 29 citations · Full text

Education, Financial Management, Higher Education +8

Categorising the money management behaviour of young consumers

Jill Bamforth, Gus Geursen · Young Consumers Insight and Ideas for Responsible Marketers · 2017 · 23 citations

Social Sciences, Economics, Marketing +12

Unraveling Cultural Value

Gus Geursen, Ruth Rentschler · The Journal of Arts Management Law and Society · 2003 · 18 citations

Business, Marketing, Marketing Management +5