Young Consumers Insight and Ideas for Responsible Marketers

Influence of social media marketing communications on young consumers’ attitudes

Rodney Graeme Duffett · 2017 · 416 citations · Full text

Social Sciences, Communication, Marketing +16

Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers

Christina Bucknell Bossen, Rita Kottász · 2020 · 281 citations

Social Sciences, Communication, Social Psychology +15

Exploring ethical consumption of generation Z: theory of planned behaviour

Elmira Djafarova, Sophie Foots · 2022 · 276 citations

Business, Marketing, Sociology +17

Behavioural intention to adopt mobile banking among the millennial generation

Evon Tan, Jasmine Leby Lau · 2016 · 250 citations

Business, Behavioral Sciences, Information Technology +15

Me first, then the environment: young Millennials as green consumers

Iman Naderi, Eric Van Steenburg · 2018 · 231 citations

Natural Resources, Environmental Policy, Marketing +13