Concepedia
Statistics
Publications
13
Citations
3.2K
H-Index
Active since
2008
Affiliations
Northumbria University(Current)
The Russian Presidential Academy of National Economy and Public Administration
Elmira Djafarova is an author at Northumbria University specializing in marketing, communication, and social sciences.
Publications per year
2008–2023
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Elmira Djafarova, Chloe Rushworth · Computers in Human Behavior · 2016 · 1.7K citations
Social Sciences, Communication, Marketing +12
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry
Elmira Djafarova, Tamar Bowes · Journal of Retailing and Consumer Services · 2020 · 587 citations
Business, Communication, Marketing +15
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media
Elmira Djafarova, Oxana Trofimenko · Information Communication & Society · 2018 · 430 citations
Social Sciences, Communication, Marketing +14
Exploring ethical consumption of generation Z: theory of planned behaviour
Elmira Djafarova, Sophie Foots · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 276 citations
Business, Marketing, Sociology +17
Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia
Elmira Djafarova, Oxana Trofimenko · Computers in Human Behavior · 2017 · 65 citations · Full text
Social Sciences, Communication, Social Psychology +12
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