Concepedia
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Publications
1
Citations
244
H-Index
Active since
2016
Evon Tan is an author specializing in digital marketing, business, and structural equation modeling.
Top concepts
FintechBusinessMarketingManagementMotivationTechnologyUser ExperienceConsumer BehaviorConsumer ResearchDigital Marketing
Publications per year
2016–2016
Behavioural intention to adopt mobile banking among the millennial generation
Evon Tan, Jasmine Leby Lau · Young Consumers Insight and Ideas for Responsible Marketers · 2016 · 244 citations
Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +23
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