Carlos Flavián

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · International Journal of Information Management · 2023 · 3.7K citations · Full text

Computing, Computer Science, Information Systems +15

The role played by perceived usability, satisfaction and consumer trust on website loyalty

Carlos Flavián, Miguel Guinalíu, Raquel Gurrea · Information & Management · 2005 · 1.7K citations

Business, Marketing, Marketing Management +16

The impact of virtual, augmented and mixed reality technologies on the customer experience

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Business Research · 2018 · 1.4K citations · Full text

Arts, Marketing, Human-computer Interaction +14

Influencers on Instagram: Antecedents and consequences of opinion leadership

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez · Journal of Business Research · 2018 · 1.2K citations · Full text

Social Sciences, Marketing, Social Psychology +17

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 829 citations · Full text

Business, Marketing, Marketing Management +15